Considering this huge gap, it is to the credit of the fine art photographer that there is a fairly large global community of collectors who have placed their faith in this medium as a genuine art form.

I think it’s important to understand that photography and other forms of art occupy their own niche and different rules apply . . . each has its own place and therein lies the uniqueness. In fact, the limited edition print works to the advantage of the buyer because it brings the price down.

There’s also the matter of archival quality . . . whereas a painting can last for hundreds of years and can also be painstakingly restored, a photograph cannot. But, what most potential buyers are not aware of is the fact that an archival photographic print can last for over fifty, even up to a hundred years or more. So, very much like a painting, a photograph can also be enjoyed over a fairly lengthy period of time.

In the final analysis, there’s no doubt that we live in a market-driven society. Possession of talent is a given. However, an abundance of talent, which no one is aware of, means that in effect, you do not exist. Ultimately, professional marketing is what separates one artist from another and one form of art from another.