Fundamentally, as image-makers, what we need to keep in mind is that selling a fine art image is incidental. The main thrust has to be the act of creating something of value. This thought-process will improve the overall quality of fine art images in the market, and better quality will gradually lead to a bigger quantity in terms of sales.

11- What are your thoughts on printing?

I guess one of the uppermost thoughts when printing is ‘how do I get my blacks to look, on paper, the way I see them on my monitor screen?’ The denseness of black or lack of it, can actually make or break a particular image. There are many variables involved, especially at the printing stage. My job is to try and get the most out of the technology that is available to me within the budget that I have. So, I try and minimize these variables, for example, the optimal combination of image, printer, and paper.

12- What printing equipment do you use?

The printers I use are, coincidentally, from the Epson stable! For high end work I use the 9800 and 11880. For daily chores, I use the Epson Stylus CX5500 which I received as part of an award for my B&W image called ‘Unbottled’ in the Epson Photo Imaging Contest 2007.